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Whitepaper: guidelines for a winning customer reference strategy

Build a winning reputation
that will help your organization to succeed

Customer Reference Programs contribute to the bottom line because they inspire existing customers, motivate future customers, support sales teams throughout the world and  create a ‘community of practice’ through which efficient organizations can make use of their customers to attain their objectives.

A winning reputation sets organizations apart from their competitors. It allows companies to attract all necessary resources to be successful. It explains why employees want to work for a particular organization, why customers buy its products, why investors buy its shares, and why the community embraces its activities.

 

 

 

 

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