Whether you’re launching a new medical device or planning your participation at a trade fair, these blogposts offer helpful insights and suggestions for healthcare marketers. In this briefing, you can read about these topics, as well as the emergence of customer lifetime value as a key KPI, along with a link to download our whitepaper featuring “Guidelines for a winning customer reference strategy."
Commercializing a new medical device? 3 critical success factors to consider
Alain Segers, Founder and CEO of CRESCOMED, shares what to focus on and what to watch out for when launching a new medical device
Customer lifetime value emerges as top KPI
Customer reference marketing stands out as one of the best ways to boost both customer lifetime value and customer retention
A trade fair participation in the offing? With this step-by-step plan, your communication will hit the bull’s eye
Try this step-by-step plan to strengthen your communications for your upcoming trade fairs
Whitepaper on “Guidelines for a winning customer reference strategy”
Download our in-depth whitepaper on how to launch and manage a successful customer reference program
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