Learn how to make the most of this incredibly powerful marketing tool. In this hands-on guide, we’ll help you build a plan for how you’ll actually use marketing automation to nurture your leads with relevant, targeted messages that get results.

You’ll learn all about:

• List Segmentation: The Key to Automation Success
• Digging Deeper: Buyer Personas & Lifecycle Stages
• Executing Your Segmentation Plan
• The Limitations of Legacy Marketing Automation Tools
• Workflows: A Four-Step Approach to Automation
• An Example of Automation in Action: Running Webinars
• And more.