Customer reference marketing is one of the best ways to highlight the advantages of your product or solution. By sharing the perspectives of your customers, you can engage prospects with “real” stories, and strengthen your relationships and reputation. This briefing features recent blogposts and a link to our whitepaper “Guidelines for a winning customer reference strategy” for a comprehensive view on the benefits of customer reference programs.
Customer lifetime value emerges as top KPI
Customer reference marketing stands out as one of the best ways to boost both customer lifetime value and customer retention
Whitepaper on “Guidelines for a winning customer reference strategy”
Download our in-depth whitepaper on
how to launch and manage a successful
customer reference program
Build trust and authenticity in B2B marketing with user-generated content
Expand on the power of peer recommendations, and boost trust and relationships, with user-generated content for B2B
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