Customer Reference Programs contribute to the bottom line because they inspire existing customers, motivate future customers, support sales teams throughout the world and  create a ‘community of practice’ through which efficient organizations can make use of their customers to attain their objectives.

A winning reputation sets organizations apart from their competitors. It allows companies to attract all necessary resources to be successful. It explains why employees want to work for a particular organization, why customers buy its products, why investors buy its shares, and why the community embraces its activities.